Krista Smith is the Director of Social Media in the Division of Marketing & Communications at Texas A&M University. Krista works to curate the digital presence of the university to grow the Texas A&M brand and provides strategic direction for the university’s social media program. She has built and managed content and campaigns across Texas A&M’s social media platforms, leading to the university consistently being recognized as one of the most engaging and influential universities online. Krista holds a B.A. in Communication from Texas A&M and an MBA with a concentration in marketing from the University of Houston.

Krista Berend’s Session

9:45 a.m.–10:30 a.m. PDT — Tuesday, October 19, 2021

Panel: Dealing with Negative Comments & Trolls on Social Media

This panel will discuss:

Examples of crisis situations that elicited negative attention on social, and how universities responded
How and when to resume normal posting after huge influxes of negative comments online
How to take a stand against hateful speech on social media channels while respecting the First Amendment
Handling the mental impacts of negativity online
How negative comments can create opportunities to connect