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Hillary Smith

Assistant Director of Social Media
Clemson University

Hillary Smith serves as the Assistant Director of Social Media at Clemson University. She oversees the paid social media strategy, analytics, and reporting needs for the brand's social media accounts. In addition, Hillary serves as a resource for the campus community focusing on social media account assistance, paid social media campaigns, reporting, and digital accessibility. Hillary graduated with a B.S. in Marketing from Youngstown State University and an M.S. in Marketing from Clemson University.

Hillary Smith’s Session

10:30 a.m.–11:15 a.m. PDT —

How to Lead in Digital Accessibility

As marketers and content creators, it is our responsibility to provide an experience for all users whether that be platforms such as websites or social media channels. This, however, is not always the case. The world of digital accessibility is vast, unregulated, and inconsistent.

So how do we help the brand we manage become accessible to all? By ensuring that we do our best to advocate and understand all the nuances of digital accessibility. That we immerse ourselves in another user's world and ensure that our content is accessible for all. This session will provide a look at best practices for digital accessibility for marketers when creating content for social media platforms. Plus, it will provide resources for how to continue your educational journey beyond this session.

Key takeaways:

  • Understand what the key elements/definitions of digital accessibility are when creating content on social media platforms.
  • The best practices of how to utilize digital accessibility features.
  • How to teach your team and advocate for change within your organization.
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