Hillary Smith serves as the Social Media Strategist within University Relations at Clemson University. She is tasked with overseeing the overall strategy for the main university social media accounts as well as assisting with campus partners to help promote and elevate the Clemson brand. Hillary graduated with a B.S. in Marketing from Youngstown State University and an M.S. in Marketing from Clemson University.

Hillary Smith’s Session(s):

10:30 a.m.–11:15 a.m. PDT —

How to Lead in Digital Accessibility

As marketers and content creators, it is our responsibility to provide an experience for all users whether that be platforms such as websites or social media channels. This, however, is not always the case. The world of digital accessibility is vast, unregulated, and inconsistent.

So how do we help the brand we manage become accessible to all? By ensuring that we do our best to advocate and understand all the nuances of digital accessibility. That we immerse ourselves in another user's world and ensure that our content is accessible for all. This session will provide a look at best practices for digital accessibility for marketers when creating content for social media platforms. Plus, it will provide resources for how to continue your educational journey beyond this session.

Key takeaways:

Understand what the key elements/definitions of digital accessibility are when creating content on social media platforms.
The best practices of how to utilize digital accessibility features.
How to teach your team and advocate for change within your organization.

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