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Sydney Jones-Wright

Assistant Director of Social Media and Communications
Jacksonville State University

Sydney Jones-Wright is obsessed with all things social media. Whether it’s creating the perfect aesthetic on Instagram or strategizing social media plans for different departments on campus, you will always find her scrolling down one of the many social media platforms. For three years, she has been in the role of Social Media Specialist for Jacksonville State University, where she is in charge of implementing strategies to help with recruiting and retaining students, producing a diverse and welcoming content calendar for the university social channels, and working with the entire marketing team to implement innovative social media campaigns. Sydney is passionate about helping others understand how to market to millennials and mentoring people to help them find their purpose.

Sydney Jones-Wright’s Session(s):

9:45 a.m.–10:30 a.m. PDT —

Panel: Dealing with Negative Comments & Trolls on Social Media

This panel will discuss:

  • Examples of crisis situations that elicited negative attention on social, and how universities responded
  • How and when to resume normal posting after huge influxes of negative comments online
  • How to take a stand against hateful speech on social media channels while respecting the First Amendment
  • Handling the mental impacts of negativity online
  • How negative comments can create opportunities to connect 

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