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Monday, October 18, 2021    9:45 am–10:30 am PDT

Guidelines for Vetting and Setting up New Campus Social Accounts

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Maintaining a unified university presence across social media can be a challenge, especially for schools with a decentralized communications structure.

A review of UC Santa Barbara-affiliated accounts across the major social media platforms identified the need for a streamlined approach to establishing new profiles. In response, the Office of Public Affairs & Communications implemented a registration process for new and existing accounts, a corresponding social directory, and a foundation of guidelines, best practices and security protocols to serve as a resource to campus communicators.

Attendees will leave this session feeling confident in their ability to:

  • Collaborate with campus partners on developing new protocols
  • Establish guidelines and best practices for social media managers
  • Build and implement a registration process that serves the entire campus community


Katie Falcone
Content Marketing Manager
UC Santa Barbara

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