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Maintaining a unified university presence across social media can be a challenge, especially for schools with a decentralized communications structure.
A review of UC Santa Barbara-affiliated accounts across the major social media platforms identified the need for a streamlined approach to establishing new profiles. In response, the Office of Public Affairs & Communications implemented a registration process for new and existing accounts, a corresponding social directory, and a foundation of guidelines, best practices and security protocols to serve as a resource to campus communicators.
Attendees will leave this session feeling confident in their ability to: