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Tuesday, October 19, 2021    11:45 a.m.–12:30 p.m. PDT

Content Matters: Transforming Social Media Engagement into Tangible Content

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This presentation will focus on ways Bob has taken elements of the Harvard Business School Office of Alumni Relations social media (like tweets and Instagram polls) and developed them into shareable content -- most notably in the form of videos. 

During his session, the audience will find ways to think differently about social media content and how--even if you're a one-person team like him--you can create engaging content around episodic social media events. 

His presentation will focus on basic tools one can use (e.g., Wakelet) to more advanced means (e.g., Adobe Premiere).


Robert Bochnak
Social Media Strategist
Harvard Business School Office of Alumni Relations

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