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Tuesday, October 19, 2021    8:30 a.m.–9:15 am. PDT

Be Here From Anywhere: Creating and Launching the Bucknell Virtual Experience

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What if you could capture that seeing-is-believing campus visit feeling and make it available to anyone, anywhere on the planet? That was the challenge presented to Bucknell’s Communications and Admissions teams — even before the COVID-19 pandemic.  

In this session, you’ll see how the Bucknell Virtual Experience started from scratch to become an interactive multimedia space that can be experienced on a desktop, mobile device or through an Oculus Quest virtual reality headset. In addition, it will walk you through the creation of a multi-channel launch strategy — including social media best practices in both organic and paid content.

Takeaways:

  1. Tips for bringing your campus and University brand to life within a virtual visit experience. 
  2. Tangible how-tos for incorporating virtual visit options within your existing admissions strategy. 
  3. Best practices for launching a major initiative across multiple channels (organic and paid social, University website, digital advertising, media relations, in-person, etc.). 

 

Brandy Kift
Director of Marketing Strategy
Bucknell University

Leah Mallett
Associate Director of Digital & Social Media
Bucknell University

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