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What if you could capture that seeing-is-believing campus visit feeling and make it available to anyone, anywhere on the planet? That was the challenge presented to Bucknell’s Communications and Admissions teams — even before the COVID-19 pandemic.
In this session, you’ll see how the Bucknell Virtual Experience started from scratch to become an interactive multimedia space that can be experienced on a desktop, mobile device or through an Oculus Quest virtual reality headset. In addition, it will walk you through the creation of a multi-channel launch strategy — including social media best practices in both organic and paid content.
Takeaways:
Brandy Kift
Director of Marketing Strategy
Bucknell University
Leah Mallett
Associate Director of Digital & Social Media
Bucknell University