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How to Address DEIJ as a Higher Ed Brand on Social Media

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Key takeaways of this session include:
  • Why addressing DEIJ is critical for the next generation of students and alumni for higher-ed
  • How a global higher-ed brand found its voice on social engaging people on this topic which can have very divisive responses
  • Real case studies and examples of University of Michigan's Alumni Association on how they have handled the last 18 months with this backdrop


Upasna Kakroo
Vice President Marketing, Communications, and Digital
Alumni Association of the University of Michigan

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