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The journey from inquiry to enrollment can be a long one, especially for adult learners. A strategic content approach is vital to nurturing interest at all points along that continuum—from getting the attention of prospective students and starting a conversation all the way to incenting application and registration. This presentation covers how Herzing University – a private nonprofit with 10 campuses across seven states – has boosted enrollment by engaging with students via a content ecosystem of multiple digital channels: social media, blog, email marketing and more.