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How to Build A Twitter Presence - A Practical Guide

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This session walks participants through specific steps to begin growing their Twitter audience, develop a content strategy, set actionable goals, and execute in ways that are meaningful for their organization. Whether social is their full-time job or one of many responsibilities, this session can help them take thoughtful steps toward becoming successful on Twitter. Special attention is also given to developing a social presence for key executives. 

In this session, participants will learn:

  • Specific steps to begin growing their Twitter audience
  • How to develop and deploy a content strategy
  • Set actionable goals guided by metrics
  • How to partner with key executives to establish and develop their Twitter presence


Chandel Charles
Social Media Consultant
The Ohio State University College of Medicine

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