Victoria Mendoza has led the University of Southern California’s social media marketing since 2019 and has almost 20 years of digital marketing and communications experience. She’s passionate about audience-focused storytelling and promoting diversity, inclusion, and equity within content strategy. Victoria has won multiple awards for her social media campaigns from PR News, the Association of Media & Publishing, and more, and is an active board member for multiple nonprofits. She graduated with a B.S. from James Madison University.

Victoria Mendoza’s Session

9:00 a.m.–9:45 a.m. Pacific Time —

Panel: Creating Relevant Content & Growing Your Audience on TikTok

Developing relevant content and growing an audience on TikTok requires a unique skill set and mindset. In this panel, speakers will share what they’ve learned on their journeys in developing their TikTok channels. Attendees will discover key tips for making the most of their presence on the platform, whether they are still testing it out or are looking for other growth strategies.

Discussion topics include:

How to stay up to date on TikTok trends to inform timely, relevant content
Getting starting on a new platform while balancing your remaining workload
Insights on how to grow your audience when you’re just getting started
How to capitalize on the unpolished and authentic quality of the platform
How to collaborate on content with affiliated college or university accounts, faculty, staff, leadership, and students
Identifying your TikTok content pillars that align with your institution’s brand
Examples of content that have worked well and how you can replicate them on your channel