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Matt Diteljan

CEO, Co-Founder
Glacier

Matt Diteljan, the founder and CEO of Glacier has over 8 years of experience in the higher education advertising space, executing over 1000 higher ed advertising campaigns. Since founding Glacier, the company has ranked 42nd on the McLeans Growth 500 list and was a finalist for the Calgary Commerce company culture award. Matt has previously been a keynote speaker at various higher education conferences on select topics such as influencer marketing and high school advertising.

Matt Diteljan’s Session(s):


10:00 am.–10:45 a.m. Pacific Time —

Reaching Digital Natives: How Higher Ed Institutions Can Create Meaningful Youth Engagement

Youth audiences can be particularly difficult to connect with: privacy regulations are constantly changing, youth are exposed to more than 6,000 ads each day and their online habits are evolving. Compounding those challenges, higher education institutions often have unique process, compliance, and branding needs.

Backed by decades of youth advertising experience, Glacier will demonstrate how to develop a messaging strategy that resonates, analyze the most effective channels to create impact, and provide real-life examples to tie it all together. The time is now to take your youth advertising strategy to the next level. 


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