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Jadis Tillery


Jadis Tillery has over 22 years marketing experience with a specialism in social media. She has received industry awards, is an industry speaker and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Jadis operates globally supporting Private Equity and Venture Capital funds with their portfolio of companies as well as businesses seeking Series A funding.  

For the past 13 years, Jadis has operated at a Director level with companies such as Endava, Oakley Capital, Time Out Media, Hult International Business School and CogX optimising their social media and sales strategies. She brings a strategic focus to storytelling thanks to her background in celebrity talent, broadcast and live streamed events through her work with media outlets including BBC and Discovery Channel.

In the Education and EdTech space, Jadis has led projects focused on the use of WhatsApp and Chatbots which resulted in $400K savings while increasing student satisfaction. For an online learning platform, she managed a CRM data cleanse of 100K records introducing audience segmentation to target $2M sales in 1 quarter. Jadis is a proud Board Member and Trustee supporting the digital evolution of The Voices Foundation, a music charity working to help schools from across the UK to establish effective music education.

Jadis Tillery’s Sessions

9:00 a.m.–9:45 a.m. Pacific Time — Tuesday, October 25, 2022

Speaker-Led Roundtable Discussions and Open Networking

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

Confirmed discussion tables:

  • Getting started with Snap Ads, led by Webb Lewis with the University of Mississippi
  • User-Friendly Apps and Tools for Video Content, led by Sabiha Afrin, American University School of Public Affairs
  • How to Take a Customer Service Approach to Social Media, led by Laurie Roberts, Johnson & Wales University
  • How to Plan Content: Creative Idea Generation, Scheduling Ahead, Impromptu Content, and Content in a Crisis, led by Deanna Stevens, Kent State University
  • How to Identify Internal Advocates/Influencers at Your Institution with Jadis Tillery, ikwe

Advocates vs Influencers: How To Choose the Right Voice for Your Business

The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record $13.8 billion U.S. dollars. It’s a complex web of content creators with different audience sizes and ways of working. Finding the right influencer and content for your audience can be tricky, not to mention the challenge of measuring the impact on your business. 

At Hult, we created and upskilled a network of 90+ influencer students (and parents!) across 6 global campuses with varied social media experience and limited content creation knowledge. In just 1 month, our social media audience grew 30%, 200+ new conversations were started with prospective students, and 30+ students confirmed their place to study, bringing in $1 million of revenue.  We did all this with a budget of less than $10K. Over 12 months, they would go on to create 4,000+ pieces of content and host 50+ Instagram live sessions showcasing Hult at its very best through the perspective of its own students. 

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are because you are leveraging your own community of students or employees.  

In the session, you will learn how to: 

  • Build lasting brand loyalty and quality content at scale through Advocates in your own company
  • Measure the impact of Advocates through KPIs that create a business case for more marketing budget
  • Create an internal network of success between departments to achieve your goals


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