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Xenia Muether

CEO
Pink Orange | The 360 Ed Agency

Xenia Muether, founder & CEO at Pink Orange launched the agency in 2019. At the age of 27 and a digital native herself, she had the goal of creating an agency environment that is distinct from the reputation big media agencies have - by shifting the narrative towards a purpose-driven landscape. Having professionally grown up in the EF ecosystem, she has worked with over 100 countries across 6 continents. Her extensive experience in the education marketing space allowed her to work with multiple education companies, startups and institutions, helping them grow and scale through strategised advertising. She runs her global agency out of London and has quickly become an expert in the field. The fully remote agency has a global presence, with its team located in London, Spain, Nigeria, Singapore, and South Africa.

Xenia Muether’s Session(s):


Mastering The Art of Storytelling in Education: How It Helps You Run Successful Campaigns On Social Media

Storytelling is an art, not a process, not a tactic – and certainly not a to-do list item – but an art. Much like the great creatives of our time, storytelling requires commitment, motivation, vision, skill – and practice. It's a long-term commitment, but once your team has mastered the art of storytelling, your campaign becomes a veritable success story. The unfortunate part is that we devalue the strategy without the story.

We live in a fast-paced, digital world run by instant gratification and vanity metrics. Even so, we can't understate the value of a good story. It's not all about the perfect campaign, the foolproof strategy, the right audience, or the great bidding tactic. Your story is the single aspect that humanizes your brand, makes you relatable, and nurtures your authenticity efforts. Your campaigns, funnels, and marketing efforts are only as good as your story – it's time to master the art!

The questions you will be able to answer:

  • What is storytelling?
  • Where does it start – and when does it end?
  • What makes a good story?
  • What is the role of the strategy?
  • How do we redefine the traditional marketing funnel to be more inclusive?

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