Chelsey Holts currently serves as the Director of Social Media for UNC Chapel Hill's flagship accounts. In her role, she advises leadership on strategy, reputation, and works with a team to create and amplify engaging content for the school’s various audiences. Previously, she's worked at NCCU, Essence Festival, the Art of Cool Festival and Dreamville Festival. A graduate of UNC’s Hussman School of Journalism, Chelsey is an avid coffee lover whose hobbies include reading, hiking, watching true crime documentaries, and spending time with her college sweetheart and their toddler daughter, Kallena.
Chelsey Bentley Holts’s Session(s):
8:15 a.m.–9:00 a.m. Pacific Time —
No matter how big your team, creating fresh content each day can become difficult. How can you make sure your content gets seen by the most people? The answer: remix and repurpose.
Repurposing content may seem tedious but it could be a breath of fresh air for your social media strategy. It allows you to breathe life into old, evergreen content and continue to gain value from posts and brand messages. When you remix old content, you’ll already have a head start, and time (and coffee) is something we could all use more of.
With examples, metrics and methods used by the team at UNC-Chapel Hill, participants will have a greater understanding of creative ways to repurpose content and utilize trends on Twitter and Instagram to give content new life for their institution.