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Chelsey Bentley Holts

Director of Social Media
University of North Carolina at Chapel Hill

Chelsey Holts currently serves as the Director of Social Media for UNC Chapel Hill's flagship accounts. In her role, she advises leadership on strategy, reputation, and works with a team to create and amplify engaging content for the school’s various audiences. Previously, she's worked at NCCU, Essence Festival, the Art of Cool Festival and Dreamville Festival. A graduate of UNC’s Hussman School of Journalism, Chelsey is an avid coffee lover whose hobbies include reading, hiking, watching true crime documentaries, and spending time with her college sweetheart and their toddler daughter, Kallena.

Chelsey Bentley Holts’s Session

8:15 a.m.–9:00 a.m. Pacific Time —

Giving Your Content New Life: Maximizing the Life of Your Content on Social Media Through Repurposing

Creating fresh content daily can become difficult no matter how big your team is. How can you make sure your content gets seen by the most people? The answer: remix and repurpose.

Repurposing content may seem tedious, but it could be a breath of fresh air for your social media strategy. It allows you to breathe life into old, evergreen content and continue to gain value from posts and brand messages. When you remix old content, you’ll already have a head start, and more time (and coffee) is something we could all use.

With examples, metrics, and methods used by the team at UNC-Chapel Hill, participants will better understand creative ways to repurpose content and utilize trends on Twitter and Instagram to give content new life for their institution.

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