I'm originally from Columbus, Ohio, but my partner and I moved to Santa Monica in November 2020. I have a degree in poetry from the University of Pittsburgh and have worked in many fields, including politics, government, non-profit, charter schools administration, branding agencies, corporations, and institutions. My favorite lessons my dad taught me are: "There's always enough money for a book" and "never miss an opportunity to say nothing." I'll always choose music over TV, travel over homeownership. Kindness enthusiast. Tattoo collector.
Kevin Tyler’s Session(s):
10:45 a.m.–11:30 a.m. Pacific Time —
The goal isn't to go viral; the goal is to be yourself. Social media has become an essential part of any higher ed brands comms plan, but how do you determine what platform to be on, how often to be on it, and what to put there? Social media isn't just for the intern to handle anymore; it's a part of your communication planning that belongs at any decision-making table.
In this talk, you will walk away with:
• An understanding of how social fits into your brand storytelling
• Case studies from institutions that are fluent in social media
• The rules and tools of engagement