Lawerence Synett is the former leader of the social media teams at the University of Colorado Denver (CU Denver) and Carnegie Mellon University. His expertise includes managing institutional social media strategy and tactics, as well as C-suite and undergraduate admissions social media strategy. Everything starts with data, but doesn’t end there. Lawerence started his career as a print journalist, spending 10-plus years in the Chicagoland area before quick stops in the healthcare public relations realm.
12:00 p.m.–12:45 p.m. Pacific Time — Monday, October 24, 2022
This panel will explore several unique programs to showcase the variety of ways to work with students to help support an institution’s social media content and highlight day-to-day life on campus.
Attendees will learn about striking the right balance between guidance and creative freedom for student workers, how/where institutions are hosting and promoting student-produced content, and how it can complement your other social media messaging.