Lawerence Synett is the new leader of the social media team at the University of Colorado Denver (CU Denver), which includes managing the institutional social media strategy and tactics, collaborating actively across all divisions within the CU Denver community to provide expertise and coordination that brings their audiences closer together. Before moving to Denver, Lawerence was the director of social media at Carnegie Mellon University in Pittsburgh. He started his career as a print journalist, spending 10-plus years in the Chicagoland area before quick stops in the healthcare public relations realm.
Lawerence Synett’s Session(s):
12:00 p.m.–12:45 p.m. Pacific Time —
This panel will explore several unique programs to showcase the variety of ways to work with students to help support an institution’s social media content and highlight day-to-day life on campus.
Attendees will learn about striking the right balance between guidance and creative freedom for student workers, how/where institutions are hosting and promoting student-produced content, and how it can complement your other social media messaging.