Nicole Lossie has served Gannon University’s social media since 2016, and appreciates the opportunity every day to learn, engage with and share the stories of the Gannon community. She creates and curates content for each of Gannon’s official social channels; photographs events and creates visual content alongside the central Marketing and Communications Team; writes releases, web and magazine content; serves on the university’s crisis response team; and provides training and consultation for program and department channels operated by ambassadors across GU’s Erie and Ruskin campuses.

Nicole is currently earning her master’s in strategic communications, and holds a bachelor’s degree in theatre and communication arts, both from Gannon University.

Nicole Lossie’s Session

1:00 p.m.–1:45 p.m. Pacific Time — Tuesday, October 25, 2022

Panel: A Day in the Life: How Higher Ed Social Media Managers Structure Their Days & Teams

This panel will explore a day in the life of a social media manager from 3 different institutions. Attendees will leave with insights into how different campus teams are structured, manage their time, and collaborate with other departments. The panel will also explore how a social media dream team might look.

Panelists include:

Nicole Lossie, the solo social media manager within a 10-person marketing comms team at a 4,500-student private university.
Eileen Reynolds, managing a social team of 3 within NYU's Office of Public Affairs and serving a student body of over 50,000.
Liz Harter, the solo social media manager in the Office of Public Affairs and Communications at a private university with close to 13,000 students (graduate and undergraduate).
Maria DeCabooter, managing a team of 2 plus student interns in the Office of Communications and Media Relations at a public university serving nearly 30,000 students in Flagstaff, statewide and online.