Deanna Stevens Ulrich serves as the Social Media/Community Manager within University Communications and Marketing at Kent State University. She is responsible for managing the university’s institutional accounts, along with assisting with developing and implementing strategy for the university and presidential social media presence. She also assists various partners across the university’s eight-campus system with best practices, guidance and maintaining university brand standards. Deanna graduated from Kent State with B.S. in Journalism and Mass Communications and Northwestern University with a M.A in Sports Administration.
Deanna Stevens’s Session(s):
12:15 p.m.–1:00 p.m. Pacific Time —
Creating an effective content calendar requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching calendars from a strategic perspective all the way down to the nuts and bolts of execution and logistics. Attendees will also leave with tips on how content calendar planning can be incorporated into your social media workload.
Discussion topics include: