Deanna Stevens Ulrich serves as the Social Media/Community Manager within University Communications and Marketing at Kent State University. She is responsible for managing the university’s institutional accounts, along with assisting with developing and implementing strategy for the university and presidential social media presence. She also assists various partners across the university’s eight-campus system with best practices, guidance and maintaining university brand standards. Deanna graduated from Kent State with B.S. in Journalism and Mass Communications and Northwestern University with a M.A in Sports Administration.

Deanna Stevens’s Session(s):

12:15 p.m.–1:00 p.m. Pacific Time —

Panel: How to Create & Manage an Effective Content Calendar

Creating an effective content calendar requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching calendars from a strategic perspective all the way down to the nuts and bolts of execution and logistics. Attendees will also leave with tips on how content calendar planning can be incorporated into your social media workload.

Discussion topics include:

Approaching calendar holidays, large events, and history months. How can marketers make sure they are planning around the events that align with their institution’s brand and showing up in a meaningful way through content?
Content planning. How far in advance should content be planned out? What’s the right balance between scheduled content and leaving room for impromptu posts? What happens to your scheduled content when a crisis comes up?
The nuts and bolts of a content calendar. What tools, collaboration tips, and templates work well to keep track of content across channels and audiences?
Learning and refining your content calendar. How can marketers continually optimize their content calendar and planning process to make their lives easier?

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