Deanna Stevens Ulrich serves as the Associate Director of Digital Content within University Communications and Marketing at Kent State University. She is responsible for managing the university’s institutional social media accounts, along with developing and implementing strategy for the university’s and presidential social media presence. She also assists various partners across the university’s eight-campus system with best practices, guidance and maintaining university brand standards. Deanna graduated from Kent State with B.S. in Journalism and Mass Communications and Northwestern University with a M.A in Sports Administration.
9:00 a.m.–9:45 a.m. Pacific Time — Tuesday, October 25, 2022
Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.
Confirmed discussion tables:
12:15 p.m.–1:00 p.m. Pacific Time — Tuesday, October 25, 2022
Creating an effective content calendar requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching calendars from a strategic perspective down to the nuts and bolts of execution and logistics. Attendees will also leave with tips on incorporating content calendar planning into their social media workload.
Discussion topics include: