Blair Conner has served in the University of Kentucky’s Public Relations and Marketing office since 2013 when she joined the team as an intern. She now serves as digital director and social media manager. Blair was part of the university’s social media team from 2015-2018 and became UK’s first full-time social media staff member in August 2019. In her role, she oversees content and strategy for UK’s Facebook, Twitter, Instagram and TikTok accounts, manages a team of student content creators and leads the university’s digital signage program. Blair holds a bachelor’s degree in communication from the University of Kentucky.
Blair Conner’s Session(s):
9:00 a.m.–9:45 a.m. Pacific Time —
Developing relevant content and growing an audience on TikTok requires a unique skill set and mindset. In this panel, speakers will share what they’ve learned on their journeys in growing their TikTok channels. Attendees will learn key tips for making the most of their presence on the platform, whether they are still testing it out or are looking for further growth strategies.
Discussion topics include: