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Analeeza Sanchez

Social Media Content Producer
University of Southern California

Analeeza is new to higher education but an expert in social media. She has years of experience working in everything from non-profit to entertainment. She has spent all her career learning everything she can about social media, from strategy to content production to management. She thoroughly enjoys working at USC, spending most of her time creating video content for their newly launched TikTok account and engaging with the Gen Z group on social to provide a different voice on an official university account. In her free time, Analeeza loves to attend live music shows and spend time with her friends and family. She is a Bay Area native but has lived in Southern California for the past 6 years, after attending and graduating from Cal State University Long Beach. She hopes to continue to learn and grow in higher education social media!

Analeeza Sanchez’s Session(s):


9:00 a.m.–9:45 a.m. Pacific Time — Monday, October 24, 2022

Panel: Creating Relevant Content & Growing Your Audience on TikTok

Developing relevant content and growing an audience on TikTok requires a unique skill set and mindset. In this panel, speakers will share what they’ve learned on their journeys in growing their TikTok channels. Attendees will learn key tips for making the most of their presence on the platform, whether they are still testing it out or are looking for further growth strategies. 

Discussion topics include:

  • How to stay up to date on TikTok trends to inform timely, relevant content
  • Getting starting on a new platform while balancing your remaining workload
  • Insights on how to grow your audience when you’re just getting started
  • How to capitalize on the unpolished and authentic quality of the platform
  • How to collaborate on content with affiliated college or university accounts, faculty, staff, leadership, and students
  • Identifying your TikTok content pillars that align with your institution’s brand
  • Examples of content that have worked well and how you can replicate them on your own channel

Check out our early bird ticket prices!
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