TaxSlayer is a cloud-based DIY tax preparation software that includes all the forms, calculations and resources you need to file your federal and state taxes electronically with the IRS.
As the Digital Marketing Manager for TaxSlayer, Lauren focuses on performance-based media across paid social, affiliate marketing, and display channels. Over the last few years, she has implemented results-based strategies to help TaxSlayer attain YoY growth. She successfully brought paid social in-house during the midst of the Facebook iOS14.5 updates and the attribution changes. Lauren simultaneously launched new platforms & initiatives, such as Snapchat, TikTok and influencer marketing.
Lauren takes pride in her willingness to learn and grow in the ever-evolving digital space and advocates for a full funnel, multi-channel marketing plan.