Rob’s career has been predominantly spent in sports media, working as Media & Communications Manager at Australian football/soccer club Newcastle Jets, before joining the digital editorial team at ESPN. He joined the University of Newcastle in 2015 as Social Media Specialist, overseeing the strategy behind the institution’s social accounts, and moved into the role of Manager, Student Information and Communications in late 2021.
Rob Brooks’s Session(s):
Look beyond standard social media accounts and pages to build deeper connections with your audience and help students connect with one another.
In a time when students are following so many brand and personal accounts on social media, how can you cut through that noise by using other pieces of functionality and connection tools within social platforms? Diving deeper into the nuance of social media groups could be the answer to level up your student engagement strategy.