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Emma Sullivan

Social Media & Digital Marketing Specialist
Wheaton College

Emma Sullivan began her undergraduate career wanting to work in higher education. After graduating and building her résumé at a local non-profit, she landed at Wheaton College in Massachusetts. She began as the Advancement Communications Coordinator, developing and implementing social media strategies to support Advancement's goals. In early 2020, she became the Assistant Director of Alumni Communications at Johnson & Wales University, where she oversaw email, social media, and web for all things alumni. In January 2022, she returned to Wheaton College as their Social Media & Digital Marketing Specialist. It was an exciting opportunity to return to a campus community that she loved. In this new position, she enjoys working with her student social media ambassadors, generating creative content and growing the college's social media footprint. She currently manages a team of three student ambassadors but will be adding a fourth position in fall 2022. When she's not working, Emma loves being a dog mom, antiquing and film photography.

Emma Sullivan’s Session

Managing and Growing Your Student Ambassador Program

Students are a valuable resource for any college social media manager. At Wheaton College, we rely on our student social media ambassadors to serve as the faces of our social media, generate content and share what's on the minds of their fellow students. During "Managing and Growing Your Student Ambassador Program," Emma will share how the Wheaton College student ambassador program began, its importance to the college's mission, hiring and managing tips, and more! 
Takeaways include:
  • How to start your own student social media ambassador program
  • Functions your students can support
  • Getting the best student-generated content  
  • Tips for hiring and managing your student social media ambassadors
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