Zaria Parvez is Duolingo’s social media manager. She leads social strategy, community management, and creator partnerships across all major social platforms. She spearheaded the development of Duolingo’s TikTok account. Thanks to her daily research, keen sense of trending topics, and Gen Z wit, the account grew to over 3M followers in less than six months and was recently recognized as one of AdAge’s Top 5 Brand TikTok accounts. Before joining Duolingo, Zaria was a student at the University of Oregon, where she majored in advertising. She previously held internships at the American Advertising Federation, 4A’s, BBH New York, and Havas. She was also a MAIP 2019 intern as well as part of MPMS.