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Cassaundra Moore

Executive Director of New Media Strategy
Washington University in St. Louis

Social media is a tool; engagement is the result of using them effectively to connect with audiences. As executive director of new media strategy, I am passionate about brands and how they convey themselves through social media platforms to share information, tell their story and engage with their audiences.

At the university, I seek opportunities to create and highlight dynamic stories about the unique and amazing individuals that make up the WashU community.

Prior to my time at WashU, I worked for Scottrade Inc. where I managed multiple roles involving client engagement, including social media, video, client education and events.

Cassaundra Moore’s Sessions:

9:00 a.m.–9:45 a.m. Pacific Time —

Panel: Creating Relevant Content & Growing Your Audience on TikTok

Developing relevant content and growing an audience on TikTok requires a unique skill set and mindset. In this panel, speakers will share what they’ve learned on their journeys in developing their TikTok channels. Attendees will discover key tips for making the most of their presence on the platform, whether they are still testing it out or are looking for other growth strategies.

Discussion topics include:

  • How to stay up to date on TikTok trends to inform timely, relevant content
  • Getting starting on a new platform while balancing your remaining workload
  • Insights on how to grow your audience when you’re just getting started
  • How to capitalize on the unpolished and authentic quality of the platform
  • How to collaborate on content with affiliated college or university accounts, faculty, staff, leadership, and students
  • Identifying your TikTok content pillars that align with your institution’s brand
  • Examples of content that have worked well and how you can replicate them on your channel

12:45 p.m.–1:30 p.m. Pacific Time —

Creating a Social Media Presence for Executive Leadership: Supporting Your Influencer and Chief

Believe it or not, executive social media strategy and influencer culture go together like PB&J. A quality brand social media strategy must include social media planning and support for executive leadership. Their voice, combined with the universities, can grow their personal brand and influence and strengthen your brand strength as a whole.

Discussion topics include:

• Defining an influencer. What this means in higher ed at large and within your internal community.
• Developing and building a strategy unique to the mission of a leader.
• Finding their voice and distinguishing it from the primary brand.
• Finding harmony and balance between the mission and the human.

Check out our early bird ticket prices!
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