Madison McLeod is the Senior Marketing Manager for University Canada West, leading their social media and student recruitment efforts. Madison is a passionate marketing professional with more than ten years of experience working in the international education sector and has elevated UCW's brand on social media by creating and utilizing its Student Brand Ambassador program. Madison has a Bachelor of Art in Global Tourism Management and is currently completing a Master of Arts in Intercultural and International Communications at Royal Roads University.
Madison McLeod’s Session(s):
12:00 p.m.–12:45 p.m. Pacific Time —
This panel will explore several unique programs to showcase the variety of ways to work with students to help support an institution’s social media content and highlight day-to-day life on campus.
Attendees will learn about striking the right balance between guidance and creative freedom for student workers, how/where institutions are hosting and promoting student-produced content, and how it can complement your other social media messaging.