Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts.

Jenny Li Fowler’s Session

10:00 a.m.–10:45 a.m. Pacific Time — Tuesday, October 25, 2022

Panel: A Collaborative Approach to Managing Social Accounts Across an Institution's Departments

This panel will discuss:

Guidelines and templates your team can have in place to help decide if a department should create a new social media channel
Training, onboarding, and ongoing support for other departments on campus that are interested in participating in social
Supporting collaborative communication and idea-sharing across the university community
Creative ways to share ongoing trends, data, wins, and ideas with other university social media managers
Setting up other departments for success on social with tools and resources
Working alongside other departments to create and promote content that aligns with the university brand