RJ Estrada is a digital marketing professional with vast experience strategizing, executing, and optimizing full-funnel digital marketing campaigns across Facebook, Instagram, Twitter, Linkedin, Reddit, Tiktok, Google Display, and Youtube. A performance marketer at heart, he works with internal stakeholders and external clients to launch holistic ad campaigns across channels at all levels. He began his career in the digital marketing agency world, working in ad ops for financial services organizations before moving up into strategic, client-facing roles. He joined Nasdaq to expand the organization’s in-house digital marketing capabilities and improve performance across paid social efforts.