Aliza has been working in social media and community management since 2012 across a range of industries, including video games, travel, aviation, and more. Since joining Johns Hopkins University’s central communications office in 2019, Aliza has transformed the university’s brand on social media, including establishing a best-in-class Instagram content strategy that engages and celebrates the JHU community.

In addition to tailoring costumes for JHU’s mascot Jay, Aliza is best known for creating shareworthy memes and videos, including WAmP, an educational parody music video advocating face mask usage. She is also an advocate for inclusive and accessible social media practices.

In the copious free time every social media manager is famous for having, Aliza enjoys crocheting, knitting, walking her dog, rewatching Parks and Recreation for the tenth time, and tending to her growing collection of houseplants.

Aliza Rosen’s Session

10:00 a.m.–10:45 a.m. Pacific Time —

Panel: A Collaborative Approach to Managing Social Accounts Across an Institution's Departments

This panel will discuss:

Guidelines and templates your team can have in place to help decide if a department should create a new social media channel
Training, onboarding, and ongoing support for other departments on campus that are interested in participating in social
Supporting collaborative communication and idea-sharing across the university community
Creative ways to share ongoing trends, data, wins, and ideas with other university social media managers
Setting up other departments for success on social with tools and resources
Working alongside other departments to create and promote content that aligns with the university brand