Aliza has worked in content strategy, social media, and community management for over a decade and across various industries. As a digital content strategist at the Bloomberg School, she helps stakeholders define goals and audiences to design and measure content to reach them. She also advocates for inclusive and accessible digital media practices across channels.

From 2019-2022, Aliza directed social media for Johns Hopkins University’s central communications office, where she transformed the university’s social brand and established effective, engaging content strategies on Instagram and LinkedIn.

Aliza Rosen’s Session

10:00 a.m.–10:45 a.m. Pacific Time — Tuesday, October 25, 2022

Panel: A Collaborative Approach to Managing Social Accounts Across an Institution's Departments

This panel will discuss:

Guidelines and templates your team can have in place to help decide if a department should create a new social media channel
Training, onboarding, and ongoing support for other departments on campus that are interested in participating in social
Supporting collaborative communication and idea-sharing across the university community
Creative ways to share ongoing trends, data, wins, and ideas with other university social media managers
Setting up other departments for success on social with tools and resources
Working alongside other departments to create and promote content that aligns with the university brand