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Kimberly Moniz

Assistant Director of Content Strategy
Harvard University

As the Assistant Director of Content Strategy at Harvard, Kimberly creates strategy for and manages the flagship Harvard University social media accounts, as well as manages digital content for the Harvard.edu website, overseeing the timely “In Focus” feature, which highlights a range of topics through a Harvard lens. She also organizes a university-wide social media group that brings together digital colleagues from each Harvard school and department to share ideas, troubleshoot, and work collectively to best tell the Harvard story. 

Kimberly Moniz’s Session

12:15 p.m.–1:00 p.m. Pacific Time — Tuesday, October 25, 2022

Panel: How to Create & Manage an Effective Content Calendar

Creating an effective content calendar requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching calendars from a strategic perspective down to the nuts and bolts of execution and logistics. Attendees will also leave with tips on incorporating content calendar planning into their social media workload.

Discussion topics include:

  • Approaching calendar holidays, large events, and history months. How can marketers make sure they are planning around the events that align with their institution’s brand and showing up in a meaningful way through content?
  • Content planning. How far in advance should content be planned out? What’s the right balance between scheduled content and leaving room for impromptu posts? What happens to your scheduled content when a crisis comes up?
  • The nuts and bolts of a content calendar. What tools, collaboration tips, and templates work well to keep track of content across channels and audiences?
  • Learning and refining your content calendar. How can marketers continually optimize their content calendar and planning process to make their lives easier?
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