As the Assistant Director of Content Strategy at Harvard, Kimberly creates strategy for and manages the flagship Harvard University social media accounts, as well as manages digital content for the Harvard.edu website, overseeing the timely “In Focus” feature, which highlights a range of topics through a Harvard lens. She also organizes a university-wide social media group that brings together digital colleagues from each Harvard school and department to share ideas, troubleshoot, and work collectively to best tell the Harvard story.
Kimberly Moniz’s Session(s):
12:15 p.m.–1:00 p.m. Pacific Time — Tuesday, October 25, 2022
Creating an effective content calendar requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching calendars from a strategic perspective down to the nuts and bolts of execution and logistics. Attendees will also leave with tips on incorporating content calendar planning into their social media workload.
Discussion topics include: