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Ashley Villanueva

Director, Marketing & Communications, Fung Institute for Engineering Leadership
UC Berkeley College of Engineering

Ashley is the director of marketing and communications at UC Berkeley's Fung Institute for Engineering Leadership. She has ten years of experience in higher education marketing and communications and is passionate about understanding and solving problems for others through social media and web strategy. She enjoys creating "A-ha" moments for others through clear and beautifully presented information. When she's not glued to her computer screen, you can find her binging a new series, trying new restaurants, or traveling the world. Guarantee: She'll never turn down the opportunity to discuss one's upcoming travel destination or latest TV binge.

Ashley Villanueva’s Session(s):


Social Media for Graduate and Professional Programs

When it comes to social media for higher education, the initial audience that comes to mind tends to be Gen Z and undergraduates. However, most four-year schools offer graduate and doctoral level programs, and many also are home to professional schools, like law, business, engineering, computer sciences, medicine, etc. These are often important revenue-generating programs for universities. This session will explore how we can use social media for graduate and professional populations. 

Takeaways will include: 

  • An overview of the graduate and professional audience/demographic 
  • Considerations when developing marketing/strategic goals for the graduate population 
  • Case studies and examples for content generation
  • Identifying which social media metrics are helpful to track

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