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Moriah Walker

Social Media Manager
UNC Charlotte

Moriah Walker is the social media manager at The University of North Carolina at Charlotte. She manages the University’s flagship social media accounts, including strategic content development, community management, data analysis, and engagement initiatives. She is passionate about showcasing the student experience and helping alums maintain a connection with their alma mater.

Before joining UNC Charlotte in 2020, Moriah studied Marketing and Brand Management at Kingston University in London. She spent several years elevating the digital presence of companies in the all-star cheerleading industry. When she’s not working, she enjoys exploring the city of Charlotte, traveling to new places, a good hard spin class, and having rainy days on the couch. 

Moriah Walker’s Session(s):

The Unofficial Guide to Higher Ed Social Media: Those Tips and Tricks You Can’t Google

A quick Google search will tell you how to get more followers, how to create engaging content, and how many times a day you should post to TikTok, but the feasibility of this advice is dependent on resources, org structures, and more. Not to mention that some of this advice doesn’t work or isn’t appropriate in the higher ed space - looking at you, Wendy’s community management strategy, and audio that gets taken off content. 

The Unofficial Guide to Higher Ed Social Media will share the intentional ways that teams of 2 or 25 can strengthen their social media presence. From analytics to emojis and, yes, you may even hear the word TikTok, this session will cover the breadth of social media need-to-knows because some things can’t be Googled.

Using tried and analyzed practices from the UNC Charlotte social media team, participants will leave this session knowing:

  • Why engagement rate is the superior metric
  • What it really means to design for mobile
  • What “best practices” on social aren’t best practices anymore
  • Why is community management more than just answering questions
  • The small things that can make a big impact on their day-to-day

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