Liz Harter is passionate about social media and helping brands project their best selves on new media platforms. With a background in journalism and public relations, she is, at heart, a storyteller - though the stories are often told in 280-characters or less now. For the past ten years, Liz Harter has served as the Social Media Manager for the University of Notre Dame. In that role she is the voice behind the highest level accounts on the academic side of campus. She also consults on social media strategy with others both on campus and off.

Liz Harter’s Session

1:00 p.m.–1:45 p.m. Pacific Time — Tuesday, October 25, 2022

Panel: A Day in the Life: How Higher Ed Social Media Managers Structure Their Days & Teams

This panel will explore a day in the life of a social media manager from 3 different institutions. Attendees will leave with insights into how different campus teams are structured, manage their time, and collaborate with other departments. The panel will also explore how a social media dream team might look.

Panelists include:

Nicole Lossie, the solo social media manager within a 10-person marketing comms team at a 4,500-student private university.
Eileen Reynolds, managing a social team of 3 within NYU's Office of Public Affairs and serving a student body of over 50,000.
Liz Harter, the solo social media manager in the Office of Public Affairs and Communications at a private university with close to 13,000 students (graduate and undergraduate).
Maria DeCabooter, managing a team of 2 plus student interns in the Office of Communications and Media Relations at a public university serving nearly 30,000 students in Flagstaff, statewide and online.