Kelly Bennett

Kelly Bennett’s Session(s):

12:00 p.m.–12:45 p.m. Pacific Time —

Panel: Leveraging Students to Support Social Media Initiatives

This panel will explore several unique programs to showcase the variety of ways to work with students to help support an institution’s social media content and highlight day-to-day life on campus. Attendees will learn about striking the right balance between guidance and creative freedom for student workers, how/where institutions are hosting and promoting student-produced content, and how it can complement your other social media messaging.

Attendees will learn about examples including:

• How Harvey Mudd hired a group of student photographers to create a “visual diary” of life on campus
• How Carnegie Mellon works with students to create weekly and monthly video shorts about mental health, life on campus, and campus history