Kelly Bennett scored her dream job right out of college when she launched the social media strategy at her alma mater, Miami University. Building their social media from the ground up, she has found success by staying on top of trends in an ever-changing digital world.
Over the last 10 years, Kelly has spoken at numerous conferences as a thought leader in higher education. She now works at the University of Cincinnati managing social media strategy on the Marketing and Communications team.
When she’s not engaging with passionate Bearcat fans and planning creative campaigns, she enjoys exploring Cincinnati parks, traveling to new countries, and playing pickleball.
Kelly sits on the Board for Together Digital, a national organization that helps women in digital marketing grow professionally and personally. Kelly earned her bachelor’s degree from Miami University where she studied Communications and Marketing, completed a graduate certificate in Interactive Media, and recently finished the mini-MBA program.
She loves the energy of working at a university and is grateful for the amazing community of higher ed peers she’s met over the years.
Kelly Bennett’s Session(s):
12:00 p.m.–12:45 p.m. Pacific Time —
This panel will explore several unique programs to showcase the variety of ways to work with students to help support an institution’s social media content and highlight day-to-day life on campus.
Attendees will learn about striking the right balance between guidance and creative freedom for student workers, how/where institutions are hosting and promoting student-produced content, and how it can complement your other social media messaging.