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Eileen Reynolds

Director of Social Media
New York University

Eileen Reynolds became a founding member of New York University’s social media team in 2013, and since then has helped grow audiences for NYU’s central channels to a combined total of more than 2 million followers today. As social media director, she oversees content and strategy for NYU’s Facebook, Twitter, Instagram, LinkedIn, and TikTok accounts, writes, edits, and produces for the NYU News website, and leads the 200+ member university-wide social media ambassadors group.  

Eileen holds a master’s degree in cultural reporting and criticism from NYU’s Arthur L. Carter Journalism Institute and a bachelor’s in bassoon performance and English literature from Florida State University.

Eileen Reynolds’s Session(s):


1:15 p.m.–2:00 p.m. Pacific Time —

Panel: A Day in the Life: How Higher Ed Social Media Managers Structure Their Days & Teams

This panel will explore a day in the life of a social media manager from 3 different institutions. Attendees will leave with insights into how different campus teams are structured, manage their time, and collaborate with other departments. The panel will also explore how a social media dream team might look. 

Panelists include:

  • Nicole Lossie, the solo social media manager within a 10-person marketing comms team at a 4,500-student private university.
  • Eileen Reynolds, managing a social team of 3 within NYU's Office of Public Affairs and serving a student body of over 50,000.
  • Liz Harter, the solo social media manager in the Office of Public Affairs and Communications at a private university with close to 13,000 students (graduate and undergraduate).
  • Maria DeCabooter, managing a team of 2 plus student interns in the Office of Communications and Media Relations at a public university serving nearly 30,000 students in Flagstaff, statewide and online.

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