With more than 15 years of experience in strategic digital communications, Kimberly Stern leads Colorado State University’s award-winning Social and Digital Media team. Her team is responsible for setting the strategy and stewarding Colorado State University’s brand and reputation through social, photo, and video content in the digital media space. She helped create a distinct voice for the institution that fans have come to trust and engage. She loves the challenge of blending the art and science of creating dynamic and engaging digital content. Under her leadership, CSU’s social media presence has blossomed into an internationally recognized powerhouse. The CSU Social and Digital Media team won a Webby Award (aka "Oscars of the Internet") and is a multi-time Shorty Awards honoree (honoring the best in social media), and has been honored with several Telly Awards for fantastic digital work. Kimberly was recognized as an outstanding young leader and named to BizWest’s 40 Under Forty.

Kimberly Stern’s Session

1:00 p.m.–1:45 p.m. Pacific Time — Tuesday, October 25, 2022

Panel: A Day in the Life: How Higher Ed Social Media Managers Structure Their Days & Teams

This panel will explore a day in the life of a social media manager from 3 different institutions. Attendees will leave with insights into how different campus teams are structured, manage their time, and collaborate with other departments. The panel will also explore how a social media dream team might look.

Panelists include:

Nicole Lossie, the solo social media manager within a 10-person marketing comms team at a 4,500-student private university.
Eileen Reynolds, managing a social team of 3 within NYU's Office of Public Affairs and serving a student body of over 50,000.
Liz Harter, the solo social media manager in the Office of Public Affairs and Communications at a private university with close to 13,000 students (graduate and undergraduate).
Maria DeCabooter, managing a team of 2 plus student interns in the Office of Communications and Media Relations at a public university serving nearly 30,000 students in Flagstaff, statewide and online.