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Webb Lewis

Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi

Webb Lewis has been with the University of Mississippi for nine years and currently serves as the Digital Content Specialist for University Marketing and Communications. In addition to developing and curating the social media content calendar, Webb also is responsible for carrying out the university's strategy across all social channels, monitoring engagement and acting as the liaison between his shop and social media coordinators across campus. Webb holds a Bachelor's in General Studies and a Master’s in Higher Education both from the University of Mississippi.

Webb Lewis’s Session(s):

Boots on the Ground: Leveraging Instagram Stories to Reach Current and Prospective Students

Creating authentic content is paramount when trying to make an impact with both current and prospective students. How do we keep our content fresh and engaging without it coming across as disingenuous, scripted junk? We use the one tool that every college campus has: the students.
The University of Mississippi has been using a “boots on the ground” model when it comes to leveraging Instagram Stories to show off campus personality to reach these key audiences. During this three-year stretch, they have seen their followers increase by nearly 60% and engagement numbers climbing with no signs of slowing down.
Participants will get a look at the playbook that made this possible and learn ways to implement the same strategies on their own campus.

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