Xenia Muether, founder & CEO at Pink Orange launched the agency in 2019. At the age of 27 and a digital native herself, she had the goal of creating an agency environment that is distinct from the reputation big media agencies have - by shifting the narrative towards a purpose-driven landscape. Having professionally grown up in the EF ecosystem, she has worked with over 100 countries across 6 continents. Her extensive experience in the education marketing space allowed her to work with multiple education companies, startups and institutions, helping them grow and scale through strategised advertising. She runs her global agency out of London and has quickly become an expert in the field. The fully remote agency has a global presence, with its team located in London, Spain, Nigeria, Singapore, and South Africa.