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The goal isn't to go viral, the goal is to be yourself. Social media has become an important part of any higher ed brands comms plan, but how do you determine what platform to be on, how often to be on it, and what to put there? Social media isn't just for the intern to handle anymore, its a part of your communication planning that belongs at any table where major decisions will be made. In this talk, you will walk away with:
• An understanding of how social fits into your brand storytelling
• Case studies from institutions that are fluent in social media
• The rules and tools of engagement