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Monday, October 24, 2022    12:00 p.m.–12:45 p.m. Pacific Time

Leveraging Students to Support Social Media Initiatives

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This panel will explore several unique programs to showcase the variety of ways to work with students to help support an institution’s social media content and highlight day-to-day life on campus. Attendees will learn about striking the right balance between guidance and creative freedom for student workers, how/where institutions are hosting and promoting student-produced content, and how it can complement your other social media messaging.

Attendees will learn about examples including:

  • How Harvey Mudd hired a group of student photographers to create a “visual diary” of life on campus
  • How Carnegie Mellon works with students to create weekly and monthly video shorts about mental health, life on campus, and campus history
  • How CIAT launched a “My Tech Journey” scholarship campaign on YouTube to showcase a student’s unique education journey through video content and interviews


Amy Knight
Creative Design & Content Strategist
The California Institute of Arts & Technology

Sarah Barnes
Assistant Director, Communications and Marketing
Harvey Mudd College

Lawerence Synett
Director of Social Media
Carnegie Mellon University

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