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Monday, October 24, 2022    12:45 p.m.–1:30 p.m. Pacific Time

Creating a Social Media Presence for Executive Leadership: Supporting Your Influencer and Chief

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Believe it or not, executive social media strategy and influencer culture go together like PB&J. A quality brand social media strategy must include social media planning and support for executive leadership. Their voice, combined with the universities, can grow their personal brand and influence and strengthen your brand strength as a whole.

Discussion topics include:

• Defining an influencer. What this means in higher ed at large and within your internal community.
• Developing and building a strategy unique to the mission of a leader.
• Finding their voice and distinguishing it from the primary brand.
• Finding harmony and balance between the mission and the human.


Cassaundra Moore
Executive Director of New Media Strategy
Washington University in St. Louis

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