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Monday, October 24, 2022    8:15 a.m.–9:00 a.m. Pacific Time

Giving Your Content New Life: Maximizing the Life of Your Content on Social Media Through Repurposing

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Creating fresh content daily can become difficult no matter how big your team is. How can you make sure your content gets seen by the most people? The answer: remix and repurpose.

Repurposing content may seem tedious, but it could be a breath of fresh air for your social media strategy. It allows you to breathe life into old, evergreen content and continue to gain value from posts and brand messages. When you remix old content, you’ll already have a head start, and more time (and coffee) is something we could all use.

With examples, metrics, and methods used by the team at UNC-Chapel Hill, participants will better understand creative ways to repurpose content and utilize trends on Twitter and Instagram to give content new life for their institution.


Chelsey Bentley Holts
Director of Social Media
University of North Carolina at Chapel Hill

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