A Collaborative Approach to Managing Social Accounts Across an Institution's Departments

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This panel will discuss:

• Guidelines and templates your team can have in place to help decide if a department should create a new social media channel
• Training, onboarding, and ongoing support for other departments on campus that are interested in participating in social
• Supporting collaborative communication and idea-sharing across the university community
• Creative ways to share ongoing trends, data, wins, and ideas with other university social media managers
• Setting up other departments for success on social with tools and resources
• Working alongside other departments to create and promote content that aligns with the university brand