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Tuesday, October 25, 2022    10:00 a.m.–10:45 a.m. Pacific Time

A Collaborative Approach to Managing Social Accounts Across an Institution's Departments

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This panel will discuss:

  • Guidelines and templates your team can have in place to help decide if a department should create a new social media channel
  • Training, onboarding, and ongoing support for other departments on campus that are interested in participating in social
  • Supporting collaborative communication and idea-sharing across the university community
  • Creative ways to share ongoing trends, data, wins, and ideas with other university social media managers
  • Setting up other departments for success on social with tools and resources
  • Working alongside other departments to create and promote content that aligns with the university brand

Aliza Rosen
Assistant Director, Social Media
Johns Hopkins University


Kayla Bosco
Social Media Strategist
Syracuse University

Dani Dean
Associate Director of Social Media
The Ohio State University

Jenny Li Fowler
Director of Social Media Strategy
Massachusetts Institute of Technology

Nykiera Thomas
Social Media Coordinator
Oakland University

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