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Tuesday, October 25, 2022    1:00 p.m.–1:45 p.m. Pacific Time

A Day in the Life: How Higher Ed Social Media Managers Structure Their Days & Teams

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This panel will explore a day in the life of a social media manager from 3 different institutions. Attendees will leave with insights into how different campus teams are structured, manage their time, and collaborate with other departments. The panel will also explore how a social media dream team might look. 

Panelists include:

  • Nicole Lossie, the solo social media manager within a 10-person marketing comms team at a 4,500-student private university.
  • Eileen Reynolds, managing a social team of 3 within NYU's Office of Public Affairs and serving a student body of over 50,000.
  • Liz Harter, the solo social media manager in the Office of Public Affairs and Communications at a private university with close to 13,000 students (graduate and undergraduate).
  • Maria DeCabooter, managing a team of 2 plus student interns in the Office of Communications and Media Relations at a public university serving nearly 30,000 students in Flagstaff, statewide and online.

Kimberly Stern
Executive Director of Social and Digital Media
Colorado State University


Nicole Lossie
Social Media & Digital Engagement Manager
Gannon University

Maria DeCabooter
Assistant Director, NAU Social Media
Northern Arizona University

Eileen Reynolds
Director of Social Media
New York University

Liz Harter
Social Media Manager
University of Notre Dame

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