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Creating an effective content calendar requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching calendars from a strategic perspective down to the nuts and bolts of execution and logistics. Attendees will also leave with tips on incorporating content calendar planning into their social media workload.
Discussion topics include:
Kimberly Moniz
Assistant Director of Content Strategy
Harvard University
Dave Tyler
Social Media Director
Rochester Institute of Technology
Deanna Stevens Ulrich
Associate Director of Digital Content
Kent State University
Laurie Roberts
Director of Digital Communications
Johnson & Wales University