How to Create & Manage an Effective Content Calendar

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Creating an effective content calendar requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching calendars from a strategic perspective down to the nuts and bolts of execution and logistics. Attendees will also leave with tips on incorporating content calendar planning into their social media workload.

Discussion topics include:

• Approaching calendar holidays, large events, and history months. How can marketers make sure they are planning around the events that align with their institution’s brand and showing up in a meaningful way through content?
• Content planning. How far in advance should content be planned out? What’s the right balance between scheduled content and leaving room for impromptu posts? What happens to your scheduled content when a crisis comes up?
• The nuts and bolts of a content calendar. What tools, collaboration tips, and templates work well to keep track of content across channels and audiences?
• Learning and refining your content calendar. How can marketers continually optimize their content calendar and planning process to make their lives easier?