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Advocates vs Influencers: How To Choose the Right Voice for Your Business

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The global influencer marketing market size has more than doubled since 2019. In 2021, the market was valued at a record $13.8 billion U.S. dollars. It’s a complex web of content creators with different audience sizes and ways of working. Finding the right influencer and content for your audience can be tricky, not to mention the challenge of measuring the impact on your business. 

At Hult, we created and upskilled a network of 90+ influencer students (and parents!) across 6 global campuses with varied social media experience and limited content creation knowledge. In just 1 month, our social media audience grew 30%, 200+ new conversations were started with prospective students, and 30+ students confirmed their place to study, bringing in $1 million of revenue.  We did all this with a budget of less than $10K. Over 12 months, they would go on to create 4,000+ pieces of content and host 50+ Instagram live sessions showcasing Hult at its very best through the perspective of its own students. 

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are because you are leveraging your own community of students or employees.  

In the session, you will learn how to: 

  • Build lasting brand loyalty and quality content at scale through Advocates in your own company
  • Measure the impact of Advocates through KPIs that create a business case for more marketing budget
  • Create an internal network of success between departments to achieve your goals



Debbie Gacutan-Jardim de Oliveira
Social Media and Community Manager

Jadis Tillery

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