Mastering The Art of Storytelling in Education: How It Helps You Run Successful Campaigns On Social Media

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Storytelling is an art, not a process, not a tactic – and certainly not a to-do list item – but an art. Much like the great creatives of our time, storytelling requires commitment, motivation, vision, skill – and practice. It's a long-term commitment, but once your team has mastered the art of storytelling, your campaign becomes a veritable success story. The unfortunate part is that we devalue the strategy without the story.

We live in a fast-paced, digital world run by instant gratification and vanity metrics. Even so, we can't understate the value of a good story. It's not all about the perfect campaign, the foolproof strategy, the right audience, or the great bidding tactic. Your story is the single aspect that humanizes your brand, makes you relatable, and nurtures your authenticity efforts. Your campaigns, funnels, and marketing efforts are only as good as your story – it's time to master the art!

The questions you will be able to answer:

• What is storytelling?
• Where does it start – and when does it end?
• What makes a good story?
• What is the role of the strategy?
• How do we redefine the traditional marketing funnel to be more inclusive?