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Building Community Through Groups

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Look beyond standard social media accounts and pages to build deeper connections with your audience and help students connect with one another.

In a time when students are following so many brand and personal accounts on social media, how can you cut through that noise by using other pieces of functionality and connection tools within social platforms? Diving deeper into the nuance of social media groups could be the answer to level up your student engagement strategy.


Rob Brooks
Manager Student Information and Communications
University of Newcastle (Australia)

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