Other Events:   Corporate 2022   |    Government 2022 Talk to a live rep: 888-409-4418

Social Media for Graduate and Professional Programs

Back to Agenda

Looking forward to this session? Share it!

When it comes to social media for higher education, the initial audience that comes to mind tends to be Gen Z and undergraduates. However, most four-year schools offer graduate and doctoral level programs, and many also are home to professional schools, like law, business, engineering, computer sciences, medicine, etc. These are often important revenue-generating programs for universities. This session will explore how we can use social media for graduate and professional populations. 

Takeaways will include: 

  • An overview of the graduate and professional audience/demographic 
  • Considerations when developing marketing/strategic goals for the graduate population 
  • Case studies and examples for content generation
  • Identifying which social media metrics are helpful to track

 

Ashley Villanueva
Director, Marketing & Communications, Fung Institute for Engineering Leadership
UC Berkeley College of Engineering

Rachel DeLetto
Associate Director, Social Media
UC Berkeley School of Law

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct