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When it comes to social media for higher education, the initial audience that comes to mind tends to be Gen Z and undergraduates. However, most four-year schools offer graduate and doctoral level programs, and many also are home to professional schools, like law, business, engineering, computer sciences, medicine, etc. These are often important revenue-generating programs for universities. This session will explore how we can use social media for graduate and professional populations.
Takeaways will include: