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Social Media for Graduate and Professional Programs

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When it comes to social media for higher education, the initial audience that comes to mind tends to be Gen Z and undergraduates. However, most four-year schools offer graduate and doctoral level programs, and many also are home to professional schools, like law, business, engineering, computer sciences, medicine, etc. These are often important revenue-generating programs for universities. This session will explore how we can use social media for graduate and professional populations. 

Takeaways will include: 

  • An overview of the graduate and professional audience/demographic 
  • Considerations when developing marketing/strategic goals for the graduate population 
  • Case studies and examples for content generation
  • Identifying which social media metrics are helpful to track

 

Ashley Villanueva
Director, Marketing & Communications, Fung Institute for Engineering Leadership
UC Berkeley College of Engineering

Rachel DeLetto
Associate Director, Social Media
UC Berkeley School of Law

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